Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. As fitness trends shifted and technology evolved, Schwinn responded by offering a lineup of groundbreaking and affordable cardio equipment, including exercise bikes and treadmills. YP – The Real Yellow PagesSM – helps you find the right local businesses to meet your specific needs.
We do our best to find replacement parts, but keep in mind that parts may be difficult to find, especially for older models. It also may be cost-prohibitive to repair your machine if it is older. Great service and knowledgable, was fit for a new road bike,Went very well, great selection.
In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. Rudy’s carries a variety of colors and sizes of city, fitness, and hybrid bikes.
A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series.
The parts that say “Schwinn” were made by Schwinn in their enormous Chicago factory (which I had the pleasure of touring in the early ’70’s). Parts that say “Schwinn Approved” were made elsewhere to Schwinn’s specifications. Our technicians are skilled in repairing and maintaining Schwinn fitness equipment. We’ve got a wide selection of bike sizes and styles, including electric, to fit a wide variety of riders.
The Paramount was developed for track and road racing by Emil Wastyn, a 6 day racing frame builder, mechanic and Schwinn dealer in Chicago, who immigrated from Belgium. The Chicago Schwinns were among the most bomb-resistant bikes ever built, and they were built with unique technology . With the exception of the Sports Tourer, Super Sport, and Superior, they are welded, not brazed. The head tubes look as if they were fillet brazed, but they weren’t. The head tube and the tapered segments that lead into the the top tube and down tube were actually made from two special forgings that were “electro-forged” (welded) together down the centerline, then ground smooth, so the seam is not usually visible.
Schwinn had a very successful BMX factory supported racing team (beginning in 1976) made up of some of the best riders of the day. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. To further improve control from this more-erect riding position, the levers used to move the derailleurs (shifting the chain from one sprocket to the next) were moved from the traditional position on the “down tube” to the top of the headset, on a ring which would turn with the handlebar stem. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens.
By the schwinn dealers mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand.